Share this article via comment Share this article via facebook Share this article via twitter. More Stories. Today's Best Discounts. Having studied gorillas in zoos, and seeing that they had four to five bowel movements a day, he prescribed his patients to do the same—and tried to serve foods that would help that process along. A postcard of the Kellogg's factory in Battle Creek, Michigan. Around , Dr.
Kellogg concocted a twice-baked mixture of flour, oats and cornmeal, which he began smashing into small pieces for serving after a patient broke her tooth on a biscuit version.
According to company history, it was one night in when a batch of wheat-based cereal dough was accidentally left out for an extended period of time, causing it to ferment. When rolled out into thin sheets, the slightly moldy dough produced perfect large, thin flakes that became crispy and tasty in the oven. Over the next several years, Will Kellogg kept experimenting with the recipe, and figured out that corn, rather than wheat, produced even crunchier, crispier flakes.
Will Kellogg, meanwhile, saw the opportunity to market the flakes to ordinary people looking for a light, healthy breakfast. After years of humiliating treatment by his brother—including being forced to take dictation while John was on the toilet—Will bought the rights to the flake cereal recipe and struck out on his own, founding the Battle Creek Toasted Corn Flake Company in They stumbled on the wheat flakes, which they called Granose, by accident one night in when trying to manufacture an easily digestible form of bread.
Cornflakes made from toasted maize followed in and a version with a longer shelf-life in The Kelloggs at first sold their products mainly by mail order to their ex-patients, but then began advertising in newspapers and on billboards, while rival entrepreneurs invaded the promising market and copied the Kellogg lines.
An ex-patient of the sanitarium named C. But Dr. John Harvey Kellogg , the inventor of corn flakes, did not care about profits. For him, cereal was not just a health food because it would improve Americans digestion. He believed a diet centered on bland foods like cereal would lead Americans away from sin. One very specific sin: masturbation. A Health Fad. For Dr. The prompt for Dr. And potatoes. Among the wealthy, steak and pie could be dinner or breakfast. Indigestion was endemic.
For a number of health reformers, the solution was to create simpler foods. The graham cracker was invented by a dietary reformer named Sylvester Graham in Kellogg was a vegetarian, and with the assistance of his brother William Kellogg , he created or invented foods like peanut butter and meatless meats for his patients.
Corn flakes, which he first designed in the s, were his most enduring legacy.
0コメント