However, van owners are quite likely to sell their vehicles around the age of Source s : National Household Travel Survey data. Andrey Kamenov, Ph. His background includes teaching statistics, stochastic processes and financial mathematics in Moscow State University and working for a hedge fund.
His academic interests range from statistical data analysis to optimal stopping theory. Andrey also enjoys his hobbies of photography, reading and powerlifting. Your email address will not be published.
Notify me of follow-up comments by email. The cost of a Lincoln, however, is not completely out of reach, as its prices tend to be on the lower end compared to other luxury makes. Brands like Lincoln are desperate to get younger buyers, as some of their relatively old current customers may never buy another car.
Lincoln sold 81, vehicles last year, down slightly from levels. With an average customer age of Buick has struggled more than other brands to move away from its image as an older driver's brand.
Still, Buick has been successfully improving its brand by adding cars that appeal more to younger buyers, according to Brauer.
Additionally, while Buick is not considered a luxury brand, its latest Regal model may provide a more affordable alternative to BMW and Mercedes-Benz sedans. Super-car maker Bugatti's target market is already extremely exclusive. The high age of the brand's customer is likely less a question of preference and more an issue of accessibility. Luxury cars often appeal to customers who have the means to treat themselves, and purchasing a Bugatti is perhaps the ultimate luxury expense.
While the younger generations may mostly remember GM's bankruptcy, many of Cadillac's customers likely remember a time when GM was the indisputable number one car company in America.
And although the company still leads the nation in terms of market share, its position is much more tenuous. What is 3 added to 2? Phone Number required. Please tell us when you'd like to get started select one Immediate! Your website required. Subject required :. Any information that would be helpful. What is 1 added to 1? Your Company or Organization required. Your Phone Number required. Your Street Address required. Your City required.
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Your email. The Cascada, a compact convertible, will debut early next year, and it, too, should attract younger buyers. On paper, though, the result doesn't look as successful. The brand says its average buyer age is 53 years old, the exact same age as five years ago. Lexus' buyer loyalty is among the strongest in the industry at 60 percent. Lexus' efforts to reach out to a younger buyer are most obvious in its evolving model lineup. The product offensive includes new models, a bolder corporate design theme, a focus on in-car technology, and the proliferation of aggressive F Sport variants for many models.
With that in mind, Lexus updated its compact IS sedan at the end of , and released the NX, a new entry-level compact crossover, and the RC, a new compact coupe, last year. Smith says the IS regularly draws either the lowest or second lowest buyer age in the luxury market. The current age is 43 years old, down from 45 five years ago.
The RC's buyer age is 50 and the NX's is All three of those vehicles feature the brand's bold new design theme, which is most characterized by the large "spindle" grille and creased shapes. The look began with the redesigned midsize GS sedan in and has spread throughout the lineup. F Sport equipment includes sportier suspension settings, aero kit body panels, and interior features like sport bucket seats.
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