Cumulus at the time had no interest in the digital side of radio, and had cut loose Sean Barnard, who had been running its digital operations at the time. But Cumulus did give Barnard carte blanche for his venture. The Tom Barnard podcast hit the air that August, streaming over the Internet and archived at tombarnardpodcast. It has morphed from its debut, most dramatically at the beginning of this year.
The show debuted as a free-form conversation between Tom and family and a guest or two, all sitting around a conference table ringed with microphones. It is evolving into two distinctly programmed hours with a more defined structure and limited guest presence. In Barnard brought on ex-WCCO TV and Radio personality Don Shelby as co-host, which has given the show a topical spark but has also diminished the amount of air time available for family.
The podcast is not simply meant to be a workfare program for the Barnard kids and a retired TV anchor, but rather is a fresh concept, blazing a local trail in digital content and marketing. Barnard believes he can maintain both KQRS and the podcast indefinitely; he no longer talks of leaving KQ, though insiders talk as though the podcast represents a soft landing if at some point Barnard should find AM drive radio too frustrating.
Radio today is a medium in transition. Then-general manager Steinmetz recalls that, at its peak, Barnard and crew were attracting a 25 percent share of adults 25 to 54, the prime buying demographic.
He is who he says he is, and that is the source of his connection with listeners. That was then. She says morning drive has lost roughly 20 percent of its measurable audience since the peak, some due to changing listener habits, some due to the change in ratings technology diaries to electronic meters.
Barnard says the morning show generates 40 percent less revenue than in the glory years. Today the ad agencies tell us what they are going to pay and we take it. Barnard says he accepted two 50 percent pay cuts in recent contracts to adjust to the new revenue reality. So radio has no farm system for talent anymore. It is content-starved. The wealth that voiceover and radio brought Barnard made him a target of any number of people looking to put his wealth to work.
I mostly am doing it for my kids. In Tom met Ryan Burnet on the golf course. Barnard was dead-set against becoming an egotistical owner. Barnard owned a acre farm in Dayton, Minn. He got to know the guys who ultimately bought it, two real estate developers sitting out the downturn, and eventually decided to become their money guy. The partnership operates companies that serve vastly different niches.
Homebridge developed a portfolio of distressed bank-owned properties in Minnesota. Partner Steve Boynton, a lawyer by training, describes the areas around Williston, N. Barnard attributes his interest to sports columnist Sid Hartman, another North Side kid who spent his life in media but made his money in real estate.
Still, there have been bad patches. They will always fuck you out of money. Barnard says local channels 23, 29, and 45 have expressed interest. It sounds far-fetched, but who knows? So the inevitable concluding question is a crass one: Just how much money has Tom Barnard made over the years in one lucrative niche after another?
That, coupled with its massively popular morning show, elevated KQRS to the top of the ratings. Barnard and the KQ Morning Show also were successful in holding the top rating spot when Howard Stern made his debut on the Twin Cities airwaves in Stern lasted only until mid- in Minneapolis as his ratings brought him to the number two position in morning drive time, but the station that carried the show, WRQC , had poor ratings during the rest of the day, leading to the dropping of Stern and a format change.
With the three formats, Disney initially created what many in the industry refer to as the "wall of rock". His airstaff has remained unusually consistent for years as well.
Citadel merged with Cumulus Media on September 16, He gets through and answers the question correctly but finds out that he only won a gift certificate. The Radio Wiki Explore.
Wiki Content. Explore Wikis Community Central. The Cumulus Media station announced Monday that Robert "Woody" Nelson will take over the midday hosting duties from 10 a. He's moving to a permanent on-air role after spending most of the past decade as the production director and night host for sister station 93X KXXR-FM. KQRS is a legendary radio station. I am privileged to join a whole team of hall of famers and excited to return to work with all my talented friends at Cumulus Minneapolis," Nelson said in a statement.
Woody fulfills this vision. Behind the scenes, Nelson has done voiceover work that included him providing the giggle for the Pillsbury Doughboy in Canada. Select audience members will get a chance to play classic games from the show. The company says it'll make things faster and more efficient.
Matthew Coller's work can be found daily at Purple Insider. You don't have to rake up every last leaf in your yard — in fact, it's better if you don't.
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