This de-prioritizes commonly used words and increases the relative weight of the unique keywords. The resulting formula has become a standard in data mining, user modeling and information retrieval. And that last one includes, yes, search engines. However, we do know that TF-IDF is a safe bet for simpler vertical search engines to determine relevance. So, it should be pretty obvious that keyword stuffing will negatively affect your search engine rankings. But is keyword density important at all anymore?
Keyword density is like a compass. Google your intended keyword or use a tool like Clearscope. This includes length and type of content, number and type of inbound links and, yes, keyword density. Voice search and AI have changed how users interact with search engines. As a result, long-tail keywords have become more important and focus keywords now play a different role. Relevance is no longer based solely on exact keyword repetition. You still can and absolutely should optimize for specific keywords that pull in a verifiably high search volume.
And while high-opportunity anchor terms are a smart way to organize your site and provide a foundation for your SEO strategy , they are difficult to reverse-engineer when it comes to true keyword density. These searches have prompted Google to start indexing more semantically as their RankBrain algorithm grows ever smarter. Or they might be making a list of day-trip ideas to go see their favorite furry, flying mammals in the wild.
But Google also has ways of determining whether your web page is contextually relevant for a certain keyword. And there are dozens of other related terms that it sees as a linked term. That said, it is important to realize that sometimes it is better for SEO to use keyword variants and keyword clustering within your text.
What this means is, instead of focusing on just one primary keyword in your copy, you use several related terms together in an effort to rank for multiple terms. If the words are essentially the same semantically as each other , this is an ideal way to gain more organic traffic while making it easier to achieve a higher level of search intent. While there are plenty of tools out there to help you determine the best terms to group together, often it is just general understanding of a particular topic and how people might use vocabulary terms interchangeably that works best.
Using a term over and over again is what can really harm your rankings in the long run, as well as make it harder for someone to read your content. Thus, we remind you to avoid keyword stuffing whenever possible. That includes when using clusters and variants. So, if you feel like your percentage for a particular term is too high, consider replacing a few instances with a semantic alternative to balance things out.
As you can tell, keyword density is still a very integral part of a competitive SEO strategy. By keeping track of both the keywords you use and how they are utilized , you can rank more effectively for a broader range of terms.
Ready to increase your search engine optimization capabilities and better refine your overall organic traffic strategy? Sign up to receive Rock Content blog posts. Sign up to receive our content by email and be a member of the Rock Content Community! First, plug your target keyword into Google. Nothing good there? Scroll back up and look for some bolded text.
Sweetened Yogurt. Google understands that these words relate to the search term, so it highlighted them. In other words, these are your LSI keywords. But this begs the question… …where exactly do you include these keywords? In the title tag, the URL slug, the meta description, the subheadings, the introduction and conclusion, and throughout the body copy. Use these LSI keywords where they make sense. Pasta, bread, sweetened yogurt, etc. But remember: the goal is to create a text that sounds natural.
If it sounds like writing, rewrite it. But what does matter is the ease at which Google can tell what your content is about. What is keyword density? The key here is how much space on the page each phrase takes up in relation to the total number of words filled with relevant text. If the target keyword is placed in four places on a page versus twelve, then there is less of that phrase per page than if it were divided into six.
In other words:. This means that all of the relevant text on the page contains equal amounts of both key terms. Outranking competitors using content optimization strategies can produce long-lasting results. By using relevant keywords throughout your articles, you provide added value to readers and those searching for the same topic.
This number can go up or down depending on what industry you are writing in. Also keep in mind that most search engines also recommend varying amounts of words per phrase percentage. To reach an optimal keyword density, we stuff them in, which may result in keyword cannibalization between different articles.
Keyword stuffing is of two types. Classical Keyword Stuffing is when you frequently use the keywords or key phrases in an article. In such cases, the keyword density formula is computed by taking the square root of a total number of repetitions. Whereas, Academic Keyword Stuffing is the formula density of key requests together and sum of the words. If a large number of questions relate to a specific topic and appear on the page. It means that the page relates to that particular characteristic.
Its suggestion or appearance is dependent on the total words and the total amount of the material. You are able to work-out keyword density without any external help.
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