April Verfuss, U. September Wind Energy , Fixed Offshore Wind. Marine Mammals , Cetaceans. Williams, R. Marine Mammals. Draget, E. Birds , Fish , Invertebrates , Marine Mammals. Georgiakakis, P. The charity, whose president emeritus is the Duke of Edinburgh, registered the initials WWF as a trademark in when it was founded as the World Wildlife Fund. Although it changed its name to the World Wide Fund for Nature in the UK and several other countries in , it still uses the initials WWF along with the famous panda symbol in advertising campaigns all over the world.
It initiated legal proceedings to protect its global brand and reputation from any "unsavoury" connection with professional wrestling. It argued that there was no evidence of confusion in the public mind between the two organisations and that to enforce the agreement strictly was an unreasonable restraint of trade and a breach of the right to commercial freedom of expression under the European convention on human rights.
The idea was then shared with Max Nicholson, Director General of British government agency Nature Conservancy, who enthusiastically took up the challenge. Nicholson was motivated in part by the financial difficulties facing the International Union for Conservation of Nature IUCN , and felt that a new fundraising initiative might help IUCN and other conservation groups carry out their mission.
This included choosing the name World Wildlife Fund and adopting the now-famous panda logo. More than 50 years on, the black and white panda is a well-known household symbol in many countries. And the organization itself is lucky enough to have won the backing of more than 5 million people throughout the world, and can count the actions taken by people in support of its efforts into the billions.
What has WWF achieved over the last 50 years? What does WWF hope to achieve over the next 50?
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